Business secrets from the heads of the world's most exciting and innovative companies, including Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble and Instagram.

On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, and investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distill the counterintuitive secrets behind the most extraordinary success stories of our times.

Through vivid storytelling and straightforward analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you make money while making the world a better place? (Answer- Yes. But you have to do the work to keep your profits and values aligned.)