It's Not How Good You Are, It's How Good You Want to Be

SKU: 9780714843377
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It's Not How Good You Are, It's How Good You Want to Be

SKU: 9780714843377
Author: Paul Arden
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
Genre: Careers & Achieving Success
Format:  Paperback
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The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity ' all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom ' all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."
Age Range: 18+
Publisher Date:
Publisher: Phaidon
Pages: 128
Dimensions: 1.3 x 12.2 x 17.7 cm
Language: English

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